Upscale Hotels Doing Well
So despite the fact that the media is decrying a recession, there are at least a few people that aren’t letting it affect their travel habits – the well to do, the higher end business traveler and those, like honeymooners, who have saved and waited and deserve this splurge!
These groups have allowed luxury hotels to continue to fair well, even with the economic pressures. Having learned from the aftermath of September 11th, when it took hotels years to recover from their deeply discounted prices, hotels probably won’t be unloading those 5-star rooms for $88 on Priceline either. In fact, some brands would rather have a room sit empty than lower their price.
Luxury hotels are keeping themselves competitive with high tech toys, personalized experiences such as butlers and concierges and emphasizing the value that they offer.
Despite my general disdain of all things USA Today, I highly recommend this well written article, which you can find here.
